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December 10, 2010
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Red Bull to Present ‘Champions’ Edition Can in UK
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To celebrate the success of the Red Bull racing team at Formula 1 Championship, the producer of energy drink unveiled a new 473ml Champions Edition can featuring the portraits of two champion drivers of Red Bull team, Sebastian Vettel and Mark Webber. By displaying the portraits of the racing drivers on the limited edition cans, Red Bull plans to boost the sales of the drinks especially by targeting F1 fans.
Image courtesy: www.talkingretail.com
Red Bull Champion’s Edition will be available at the biggest retailers across UK starting next week. It’s the first time in the history of Red Bull’s presence on UK market that the energy drink producer decided to update the package design of its product. At the moment, Red Bull 473ml can is one of the most popular items within the Red Bull product range, which a lot of retailers use as a chance to boost their profits. So, hopefully, the updated version of the package design will help them see even higher profits.
“We expect to add incremental value to the category whilst exciting consumers by building on the increased awareness and success of the F1 victory, across our fastest growing SKU. We’d advise retailers to stock up and ensure they have good visibility in-store to capitalise on the opportunity,” said Gavin Lissimore, Strategy & Planning Manager with Red Bull.
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Source: http://popsop.com/41386
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December 6, 2010
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Heineken Launches New Iconic Bottle [and Can] across the Globe
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On December 1, Heineken announced the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.
The Heineken brand’s redesign project was led by a cross functional team consisting of global marketing, supply chain and the participation of a number of markets. It ensured the smooth transition from fifteen to five bottles sizes.
The new bottle, replacing the XLN (extra long neck) and Heineken shortneck packaging, is introduced in two versions: embossed and standard. The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity.
In addition to the specific packaging changes, the new packaging visual identity includes updates to key brand elements including an ellipse curve, derived from Heineken’s iconic racetrack logo. Additionally, Heineken’s trademark refreshing green colour has been enriched and its iconic red star emblem, the world’s most recognizable beer symbol, has been raised above its logo.
The new bottle reinforces the visual identity packaging that is already in use on cans and glasses introduced in the beginning of 2010. The progressive packaging introduces sensory elements such as embossments, strategically placed indents and tactile ink, offering consumers aesthetic improvements, adding to the overall drinking experience.
Heineken’s commitment to innovation is evident in the new can design which is the first of its kind to feature tactile ink and be introduced across the world. This revolutionary ink, created by a series of small raised dots on the surface of the can, gives the consumer a better feeling in the hand, enhanced grip and allows the brand to appear more refreshing and recognizable.
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Source: http://popsop.com/41182
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November 17, 2010
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Coke Zero / TRON Legacy Can and Mobile Game
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Coke Zero presents the first location-based video game that lets you play a real-life version of TRON: Legacy. Click on the link below for a video and more details:
http://www.cocacolazero.com
You can also launch an exclusive TRON: Legacy augmented reality experience by holding your limited edition Coke Zero can up to your webcam with the barcode facing the camera.
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Source: http://www.cocacolazero.com/
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October 25, 2010
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New Brand Positioning for Šariš by Claessens|Cartils—Easterner at Heart
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SABMiller’s Šariš, one of the leading beer brands in the Slovakian beer market, is available in three variants: Premium, Light and Dark. In order to maintain and strengthen the current market position, a new brand positioning has been defined directing at the authentic roots of Šariš: ‘Easterner at heart’. An evolutionary upgrade of the brand should support this new brand positioning.
The main challenge was to make the brand outstanding and recognizable. Therefore Claessens|Cartils created the ‘spark icon’. This icon adds youthfulness and secures the premium position within the range of competitors. Furthermore the improved logo and new positioning of the medals strengthen the confidence and authority of the brand. The Šariš brand is rejuvenated whilst respecting its loyal consumers.
The new brand positioning for Šariš is introduced on the Slovakian market in September 2010.
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Source: http://popsop.com/39753
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October 13, 2010
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Beck’s ‘Shapes Your Music Experience’
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Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck’s Music Inspired Art. The beer brand is mixing good music with visual creativity again, and this time makes it really huge—literally. To promote its new project titled Beck’s Shape Your Music Experience, launched in mid-September, the brand is giving away up to 25 million song downloads on Play.com and commissions artists to create giant billboards in London and Birmingham.
Earlier this year, Beck’s released a line of Art label limited edition bottles and cans featuring special codes that now can be used to download music tracks from Play.com for free. It also gave emerging British bands an opportunity to support Phoenix at the Beck’s Music Experience gig in Berlin on November 6. On the www.myspace.com/becksmusic page, the brand encouraged aspiring musicians to give the link to their best song from their profile, and now the users are invited to select one of the 10 finalists—the contestant with the most votes as from MySpace and Facebook users on October 24 will become the winner of the Beck’s European Newcomer Contest and become the support band to the Beck’s Music Experience with famous British musicians. Fans also can win VIP ticket packages (including tickets) to the concert by taking part in contests on the Beck’s Facebook page.
The music drive was supported by brilliant visual work by artist Jamie Brown and Inventory Studio (Robert Boon and David Lane), which created huge art billboards in Birmingham and London. The creative process started at 5 a.m. on Saturday, October 9, when Brown began painting the façade of The Foundry, the iconic East London art and music venue, now closed to be further demolished and to make way for an 18-storey hotel and retail complex. The artist spent over three days on creating the flamboyant billboard (go here for more photos), and when he finished his work, the baton was passed to Inventory Studio (earlier they also produced music inspired artwork, which was applied to a custom designed beer font, pin badges, posters and Pint glasses), who commenced making their live art with thousands of CDs on a front wall of one building in Birmingham on Monday.
Beck’s fans also can create their own art label in the design tab on the brand’s Facebook profile.
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Source: http://popsop.com/39382
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